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Charanda - 'Mexico has a rich history of making rum from sugarcane, dating back to when the Spanish first brought the plant to the country in the early 1500s. Charanda is the only sugarcane distillate with an official protected denomination of origin (DO), joining other established spirit designations like mezcal, tequila, bacanora and sotol when the appellation was established in 2003.
The terroir-driven rum can only be produced from fresh sugarcane juice, molasses or piloncillo (cane juice that is preserved via boiling, evaporation and caramelization), and it can only be made in 16 of 113 municipalities in Michoacán. The region is known specifically for its soil and the people who lived in the Tarascan state during pre-Columbian times called the dense, nutrient-rich earth charanda, a word that translates from the Purépecha language to mean “red soil” in English. Charanda is also the name of one of the country’s most intriguing native spirits, a cane distillate that’s been made in the region for more than a century.'
- Emma Jensen, Imbibe, Oct 1st 2019
Appellation of Origin: Charanda